THERE ARE SOME THINGS IN LIFE WORTH BEING SERIOUS ABOUT. AND THEN, THERE’S NOT TAKING OURSELVES TOO SERIOUSLY.
HERE AT NOUGHTY, OUR AIM IS TO BRING THIS BALANCE TO YOUR BEAUTY CHOICES.
HERE'S WHAT WE ARE SERIOUS ABOUT:
1. NATURAL LUXURY THAT DOESN’T COST THE EARTH OR OUR PLANET:
Our range of 97% natural products always consider sustainability, and are packed with all the good stuff and none of the bad. Our products are free from parabens, silicones, petrochemicals and sulphates, all at an affordable price.
2. HIGH PERFORMANCE HAIRCARE DRIVEN BY SCIENCE:
Despite being natural, we never sacrifice performance, authenticity, experience or innovation. Our range of award winning products are sourced and formulated by a team of dedicated experts, with over 80 combined years of product development experience. This inspiring and innovative team includes beauty botanist Jennifer Hirsch who specializes in the chemistry of plants and their sustainability.
We passionately believe in the importance of being unique and since all hair types are unique, we offer solutions for any type of hair by building personalized, benefit-led regimes.
3. CRUELTY FREE AND VEGAN:
Bambi is a babe just like you so from plant to bottle, we don’t test on animals and we wouldn’t dream of using animal or animal-derived ingredients.
4. TRUTH IS BEAUTY:
It is our mission to provide transparent, honest information in a language you can understand. We are here to answer your questions and help inform your beauty choices. With all the information in the beauty ether, we would love to be the brand you can trust for the truth behind ingredients and to burst all those hair myths.
AND HERE'S HOW WE CREATE BALANCE:
5. A BIG DOSE OF FUN:
We never take ourselves too seriously because we believe sometimes it’s good to get a little Noughty.