We founded NIU BODY in March of 2017. Having just graduated from university, we were frustrated with the lack of natural brands which spoke to us as young millennials and which we could afford on a student budget.
Both avid natural skincare users with a thirst for entrepreneurship, we set out to revolutionize the natural beauty space with just $4,000. What started in our kitchens has now grown to a full line of plant-based, certified cruelty-free and vegan beauty products carried across North America.
We’re on a mission to make high-quality natural beauty products fun and affordable!
We believe shopping for natural beauty products sucks. Honestly, who has time to decipher ingredient lists or keep up with all the latest skincare trends? Plus, forking over hundreds of dollars for a new skincare regime that might not even work is so last year.
We believe you can have it all, and that’s where we come in. By acting with integrity and challenging the status quo, we are creating the next generation of holy grail products.
PS. “Niu” means “coconut” in Hawaiian – an homage to the key ingredient in our first product line.
Laura & Connie, NIU BODY Co-Founders