Maati – the name is derived from soil as we all rise from soil and dissolves in the same.
Maati by Neha Kabra is a contemporary womenswear label from Udaipur, Rajasthan that understands the balance between efficiency and expression. With simple application, Maati uses pure and effortless silhouette bringing out the best in people. It believes in letting your hair down and feeling the breeze passing through. It wants you to feel the rawness of earth.
Every garment in Maati is created creatively with a sense of wearability. It wants to give each style its own identity and thus creates limited styles because less is more. It believes in the philosophy of ‘The more comfortable you are the more productive you will be’. Along with style, Maati also experiments with traditional Indian printing techniques which are hand done hence creating every piece slightly different from another. So what you own is Unique.
Maati is also an environmental friendly, PETA verified brand. At every step it tries to be cautious and keeps the agenda of sustainability. A part of the fabric is up-cycled, the dyes and print colours are borrowed from the nature without harming it and packaging is plastic free. Maati’s ideology is to grow but along everyone else and hence it is a very true and honest project with clothing and fashion as its elements.
71-72 Modern Complex, Pulla road, Bhuwana Near celebration mall , Udaipur, Rajasthan, India 313001.