For many of us, putting on makeup is an automatic act, a routine. At Elate Cosmetics, we believe everyday routine becomes ritual when the action is more meaningful than the outcome. We believe true beauty is in the ritual itself. The small measures of self-care we afford ourselves daily are the seeds of self-love we plant to grow more confident, more powerful and more beautiful than we could ever imagine.
At Elate, we want to empower all people to make healthy choices and use the best possible products for their daily ritual. Products that support people in need and are kind in every way possible.
Putting on mascara isn't going to change the world. But it may change your perception of yourself so you can.
So, go forth and feel beautiful. – Founder, Melodie Reynolds