Since 2004, e.l.f. Cosmetics has hustled to make the best of beauty accessible to every eye, lip and face by making high quality products at get-real prices—all formulated 100% vegan and cruelty-free, worldwide.


We’re here for the minimalists, maximalists and every look in between. We’ve got a gloss for every mood and skincare game-changers for every day. Plus, we think how-tos should feel more like why-nots?


This is instant access to the best of beauty—all the thrills with no velvet ropes. (And no BS—AKA beauty secrets.) All backed by serious research you’ll find in the best luxury brand labs. Everyone should be able to own their beauty without compromise.

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