I am Kristin Zaldana, the founder of 2nd KIND. While studying Beauty Marketing & Merchandising at the Fashion Institute of Design & Merchandising in Los Angeles, CA, I developed a deep understanding of how important it is to have products available to us which are plant based without harmful additives. It is equally important for these same products to be kind to animals & sustainable for our environment.
We believe beauty products don't have to be complicated to be effective. Sans chemicals, our plant-based product line nourishes your skin while giving a healthy glow. Created in small batches with natural, cruelty-free ingredients you can understand, our tribe of customers are more confident in themselves & their skincare routine.
It is our mission to help you discover your version of self love, through a 2nd KIND of skincare.
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