How to sell Climate Change to a Skeptic ?

Why skeptics aren’t amused by ideas related to climate change

Many people perceive that the effects of climate change will reveal themselves in a distant future. Similarly, they do not see the reason why climate change will impact them.

How Skeptics’ arguments against climate change measure up against scientific facts:

·         Instead of heating up, the world is cooling down, but it is scientifically evident through ice melting over glaciers that they are moving in the direction which points towards global warming.

·         Climate change has occurred in the past, and ice ages occurred in the past as well, but never ever have carbon-dioxide emissions and the percentage of the greenhouse gas in the atmosphere been so high.

·         Hurricanes are not related to global warming, but many scientific mechanisms explain how the two are interlinked. Upon heating, the ability of the oceans to absorb carbon-dioxide decreases. It is one of the factors that lead to hurricane buildups, intensity, and sustainability.

·         Animals and plants can easily adapt to climate change, however the rate of climate change is much faster as compared to the rate at which plants and animals adapt to the environment.

Skeptics often express that climate change is not a bad thing. But this is not true, and any positives that climate change brings along are heavily outweighed by its negatives. Climate change has significant repercussions over our health, agriculture and the environment.

Why acting against climate change is important?

If we do not act against climate change, its effects may be more intense. With climate change, the temperature equilibrium of the planet destabilizes, resulting in widespread consequences. Climate change has been statistically shown to be the culprit behind extreme weather events. With climate change, minimum and maximum temperatures across the world are going to be higher. This poses a health risk, just as heatwaves do.

Carbon-dioxide causes global warming, and it is a fact that has been scientifically proven. We also know for sure, going by the carbon footprint that the excess carbon-dioxide in the atmosphere and corresponding climate change are caused by humans. Even while volcanoes emit carbon-dioxide, their effects are temporary. Climate change, as it has occurred over past 250 years has been caused by human beings through burning fossil fuel, running industries and driving motor vehicles.

Let us consider a very direct example of climate change. Melting of glacier ice caps leads to a rise in the sea levels. Seal levels are higher by 3 inches, as compared to what they used to be in 1993. As the rising waters flood inlands, agricultural soil gets contaminated with salt and its fertility reduces. Spreads of pathogens would be more severe. This would be accompanied by loss of biodiversity, owing to mass loss of habitat.

For explaining climate change to a skeptic, scientific facts must be presented in context of why they have been relentlessly denied. It is hard for them to understand that climate change is a real occurrence caused primarily by human activities.

The role of media

Media has a large section of responsibility for explaining climate and its repercussions to people. Organizations associated with the media must have the intent to publicize climate change, the bearing it has over our lives and all that we can do to counter it. An eco-friendly lifestyle must be put forth as the finest of ways to live.

To sway public opinion, the media must focus on the events that take place in the vicinity of the viewer. Viewers tend to have more of a response to events that occur in their vicinity. People tend to perceive such events as the kind that may have a tangible effect over their being.

Similarly, events related to climate change that take place in far-flung areas may not create too much of an impact over a viewer’s perception. When a calamity occurs in a far off place due to climate change, it becomes difficult for the viewer to perceive that human beings are the cause of the happening. They correspondingly do not feel responsible for the occurrence. They may choose to not do anything about it as well

An initiative must be made towards getting across the right message, associated with climate change. One of the ways of doing the same is through documentaries that combine information and entertainment. The genre is known as infotainment. Infotainment allows a deeper discussion of the matter in a simplified manner. The user stays engaged and understands the matter as well. It is one of the finest ways to induce action against climate change at an individual level.

The number of people who go online and are active over social media is tremendously high nowadays. Brands must make an initiative to highlight that their products are eco-friendly if they happen to be so. Climate change must appear in all forms of advertising, billboards, radio, television, newspapers, magazines and online.

Conclusion:

A consensus must necessarily be created for any strategies against climate change to materialize. The levels of awareness regarding climate change must stay high. Similarly, one must have a list of alternatives that can easily accommodate in one’s everyday lifestyle. Just as an example, one may choose to start recycling, start using energy efficient light bulbs, consuming meat free meals, and avail renewable sources of energy.

So why not try to convince a skeptic right now ?

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